Universal Group (UGC), established in 1987 by Mahmoud Anabtawi, has evolved into one of the leading companies in the paints and construction chemicals industry in the Middle East. Founded with a visionary approach, UGC is committed to delivering innovative and comprehensive solutions to the construction and building sectors, with a steadfast focus on quality and sustainability.

UGC represents esteemed brands, including Uniguard, a leading provider of advanced construction chemical solutions, specializing in high-performance waterproofing and Jotun, a global leader in paints and coatings production. In 2001, UGC signed an exclusive agreement to represent Jotun in Jordan. In 2009, the group further expanded its strategic partnerships by forming a coalition with MP Italian Company, culminating in the launch of the joint brand Universal MP. The group also owns prominent brands, as well as Viva and Zettex, which provide modern, tailored products to meet the demands of dynamic markets.

UGC has strategically expanded its operations through several subsidiaries that support its diverse activities:

• Universal Paint Technologies (UPT), Zarqa, Jordan: A center of innovation offering advanced state-of-the-art production facility.
• Universal Elite Protection, Riyadh, Saudi Arabia: Advanced solution provider for high-end projects.
• Hadaret Modon LLC, Tabuk, Saudi Arabia: Focuses on providing superior products that enhance the performance and durability of concrete and buildings for Saudi projects in line with the Saudi Vision 2030.
• Withaq Contracting, Amman, Jordan: Established In 2009, it serves as a key partner in executing the group's major fit-out projects.
• Elite Paints, Muscat, Oman: A part of the group's regional expansion efforts.

UGC is committed to fostering strong collaborations with suppliers, distributors, and contractors to buil integrated supply chains that delivery of innovative solutions to local and regional markets.

What began as a small project has grown into a global benchmark for quality and innovation, setting the standard for excellence in the paints and construction chemicals industry.